Question 1

Retainer or project — which does it fit?

Accepted Answer

Both. The structure adapts to a monthly retainer or a fixed-scope project.

Question 2

Can it include KPIs?

Accepted Answer

Yes — defining KPIs and reporting cadence up front is built into the structure.

Question 3

Is it free?

Accepted Answer

Generate from it free; Pro unlocks tone control and your saved templates.